I also love the label, and the made-up legend, and the name. Another reason to like it is the small size you can buy it in a 12-ounce can but I prefer the mini 6-ounce version, because it makes about two strong Bloodies or one big ‘chelada. It’s not a Bloody Mary mix, and that’s really why I like it. It was often associated with people drinking it in the morning to help recover from a hangover. Ingredients are basic (this is good): tomato paste, chile puree, salt, onion puree, and citric acid. a hot and spicey tomato juice drink popular in the 1960s.

Snap-E-Tom brings a solid, salty tomato flavor with a little smoky jalapeño spice, not quite enough to stand on its own as a mixer, but a perfect base for a Bloody Mary or michelada, ready for customization with Maggi, Worcestershire, horseradish, pepper, Tabasco, or whatever else you use. Doesn’t matter that it makes no sense, because it just adds to the flavor of the whole package after all, why would you drink boring old tomato juice or V8 when you can drink a concoction brewed up by a legendary small-statured Mexican man with the face of a tomato? Or a small tomato man dressed in traditional Mexican clothing? Not exactly sure what they’re going for.Īnyway, the contents of the can itself are what’s important here, and I can say they stand up to the legend. Place a food mill, strainer, or sieve on top of a large bowl. It’s the first line on the back label of a can of Snap-E-Tom, and I guess it’s meant to pitch the green-chile-spiced tomato drink inside as somehow the stuff of legend. In a large saucepan, place quartered tomatoes and simmer for 30 minutes, or until tender. If that doesn’t make you want to try some, nothing else I say is going to matter.

“Out West, there’s a legendary character no taller than a horse’s belly.

Snappy tom tomato